Kayamandi has developed a detailed understanding of the marketplace and the factors that drive demand for tourism products and experiences to ensure that new products are not created simply because 'it seems to be a good idea', but because these new products are developed in the sure knowledge that markets for such products have been identified and quantified, and that such products will meet some or other specific market need.
Some of the essential components required for successful tourism development include knowledge of the market in terms of tourist demanded interest; knowledge of the supply of available tourism attractions, products, resources; comparative and competitive advantages with regards to intensifying subregional specialisation in the tourism sector; full appreciation of the needs and expectations of the primary and the niche markets; etc.
Tourism development and promotion requires unlocking the inherent development potential, whilst providing special attention to various opportunities within tourism routes and nodes in the tourism destination that should be exposed to historically disadvantaged communities and individuals, and how they may be encouraged to enter the industry as owners, operators, suppliers and related beneficiaries.
Areas of application include:
Tourism datasets and websites
Tourism feasibilities and business plans
Tourism route development
Tourism development plans
Tourism master plans and strategies
Tourism marketing, branding and information dissemination
Update of Tourism Investment in Cradle of Humankind World Heritage Site and Dinokeng Gauteng Economic Development Agency projects
Madibeng Tourism audit, website and masterplan
Schuinsdraai Nature Reserve accommodation business plan and implementation
Water-based recreational rental hub feasibility on the Orange River
Free State Community Crafts Business Plan and Implementation